AnyLabTestNow – Scaling a 220+ Location Healthcare Franchise Through Long-Term Digital Infrastructure
A 13-year partnership delivering continuous deployment, deep integrations, and scalable systems that still power operations today.
What we did
Project
Overview
Techtivo partnered with Nearshore to architect and operate the digital ecosystem behind Any Lab Test Now, supporting a fast-growing network of 220+ franchise locations. This was not a one-time implementation—it was a long-term operational partnership. We led cross-functional orchestration across corporate teams, franchise operators, and technical units, delivering weekly deployments while continuously aligning technology with business growth. The result: a scalable infrastructure that enabled expansion without sacrificing control, performance, or customer experience.
Key Technical Achievements
01
Franchise Infrastructure at Scale
We built a multi-site platform supported by a centralized backend, enabling real-time data synchronization across corporate and franchise locations.
This system became the operational backbone of the business—supporting rapid expansion while maintaining consistency, visibility, and control across the network.
02
Unified Revenue Engine (E-Commerce + Scheduling)
We integrated scheduling, e-commerce, and payments into a seamless transaction ecosystem.
By connecting platforms like DaySmart and WooCommerce with secure payment processing, we streamlined the booking experience across 300+ services—driving higher conversion rates and consistent revenue growth across franchises.
03
Rapid Response, Built to Last (COVID System)
In response to COVID-19, we deployed an automated digital consent system to handle high testing demand while reducing operational friction.
What started as a crisis solution evolved into a permanent infrastructure component—improving efficiency, enhancing customer experience, and supporting ongoing revenue generation.
04
Deep Third-Party Integration Ecosystem
We connected critical systems across the business, including:
- Scheduling (DaySmart)
- E-commerce (WooCommerce)
- Payments (Elavon)
- CRM & Marketing (Constant Contact)
- Email infrastructure (Mailgun)
- Lab systems (CareEvolve)
- Finance (QuickBooks)
- Monitoring & logging tools
This integration layer ensured real-time data flow, operational reliability, and system scalability.
How We
Work
- Continuous weekly deployments over 13+ years
- Direct collaboration with executive stakeholders
- Cross-functional orchestration (Engineering, QA, Marketing, Operations)
- Scalable architecture designed for long-term evolution
- Systems built to empower internal teams—not create dependency
Final Insight
Techtivo and Nearshore didn’t just deliver a platform—we built and sustained a critical digital infrastructure that enabled long-term growth, operational efficiency, and revenue expansion.
More than a decade later, the system remains active, evolving, and fully embedded in the client’s business—demonstrating our ability to create durable, scalable, and high-performing digital ecosystems.
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