Sally Williamson & Associates – Integrated Services & Events Platform
What we did
Project
Overview
Techtivo partnered with Play® in the development of a custom website designed to showcase SW&A’s communication coaching services, events, and educational resources through a connected and operationally integrated digital platform.
In partnership with Play®, Techtivo supported systems integration and technical development connecting scheduling, payments, event registration, and content management into a unified platform.
Key Technical Achievements
01
Custom WordPress Development
Supported development of a custom WordPress platform allowing the internal team to independently manage services, content, events, and updates.
02
Third-Party Systems Integration
Implemented integrations supporting scheduling, payments, event management, e-commerce, and operational workflows across the platform.
03
Event & Service Registration Workflows
Developed connected user flows supporting:
- Event registration
- Online payments
- Service scheduling
- Resource and material purchases
04
Operational Ecosystem Connectivity
Integrated multiple third-party systems into a centralized digital experience designed to support both marketing and day-to-day operational functionality.
05
Responsive, Mobile-First Experience
Built a fully responsive platform optimized for desktop, tablet, and mobile usability.
06
Analytics & Platform Support
Integrated Google Tag Manager and related tracking systems to support ongoing analytics, marketing tracking, and platform optimization.
How We
Work
- Techtivo supported Play® throughout design and implementation
- Focus on practical integration of third-party systems
- Ongoing support to maintain performance and reliability
Third-Party Integrations:
(01)
Stripe
To accept payments
(02)
Paypal
To accept payments
(03)
Jetpack
For better site performance
(04)
Google Tag Manager
For add, edit, and update tracking codes
(05)
Calendly
To create an appointment
(06)
For tracking codes
Final Insight
Techtivo supported Play® in delivering a platform that connects services, content, and transactions into a single experience—ensuring the client’s ecosystem is both operationally effective and easy for users to navigate.
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